FOLD & WIN

 

Concept and visual style of the competition Fold and Win for

The Billund Airport (Denmark)

 

The Virtual Boarding Pass Postcard

About Fold and Win

Traveling is about connecting, creating new relations and empowering already existing ones. The Billund Airport would like

to connect more with their passengers after they see them take off from airport and they thought it would be nice to receive

a postcard from them. But we realize we’re in 2012 so of course we had to make

it digital. That is why we have turned the boarding passes into virtual postcards and created the Fold and Win contest.

Graphics based on sound bites and data

from Billund Airport
We created the three unique designs on the back of the boarding passes. The goal was to created a strong thought through design, which originates from the space, people and surroundings at Billund Airport.

We created the graphic by taking data from the airport’s number of departures, covered distances and altitude, and combining that with sounds from planes which take off, passengers buzzing in the departure hall and the voices of pilots speaking. All of that turned into color schemes.The graphics were polished and the results are the three boarding pass designs, which passengers receive at the airport. Next part was

to create advertising campaign for the contest. So we created posters, web page, flyers and etc. The three unique designs

on the back of the boarding passes and all the visualisations are created in colaboration with Martin Caro, Andrea Mancarella, Christian Jánský,  Biba Košmerl and Katrine Luise Jakobsen.

 

Project URL

http://foldandwin.bll.dk/en/winner